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COVID awareness campaign aims to reach out to 90 crore people

The awareness campaign launched by Prime Minister Narendra Modi on October 8 on wearing masks, maintaining safe distance and hand and face hygiene to combat COVID-19, aims to reach out to about 90 crore people, said Information & Broadcasting Ministry Secretary Amit Khare on Tuesday.

The first phase of campaign will be run intensively for two months and will continue till March.

The communication strategy has been developed in view of the coming winter season, which is conducive to the spread of respiratory viruses, the approaching festivals like Dasara, Diwali, Christmas and New Year, and the gradual opening up of economic and other activities.

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