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Digital transformation and the human touch

Digital transformation is a buzzword that has been around a lot in recent years, especially in the wake of the pandemic. Often discussed in terms of technology and automation, it is important to understand that digital transformation is much more than just adopting new tools and systems.

For successful digital transformation, companies must adopt a human-centered approach. In the digital age, it is crucial for businesses to understand the value of emotional intelligence. Technology is certainly an important factor, but it is the people behind it that make the difference between success and failure. By putting the needs and experiences of employees, customers, and communities at the forefront of their efforts, organizations can ensure that their digital transformation efforts are truly transformative and have a positive impact on the world.

For example, a pharma company may invest in a new co-innovation program, such as SAP Batch Release Hub for managing the release decisions of their finished product, but the program may not be successful, unless the impacted parties both internal and external, see the real benefits. Companies should ensure how the new system is going to simplify their work, reduce inefficiencies/rework, and improve their ability to face regulatory audits.

Organizations embarking upon digital transformation may like to consider the following key aspects of human element.

Emphasis on communication and transparency. Organizations need to communicate their digital transformation plans to employees, customers, and partners in a clear and transparent manner. This includes providing regular updates and gathering feedback from everyone involved.

Providing training and support. To effectively address employees’ concerns in the context of digital transformation, it is important to comprehend how they feel about the changes they are experiencing. This may include providing training on new systems and tools, and providing ongoing support and coaching.

Foster collaboration. Digital transformation often requires teams to work together in new ways. Companies should encourage collaboration and teamwork and provide opportunities for employees to come together and share ideas. Cultivate the environment to receive their feedback, and foster an environment of openness and transparency.

Cultivate a culture of continuous learning. Rapid technological change requires continuous learning and adaptation by your workforce. Organizations should establish a culture of continuous learning and encourage employees to acquire new skills and knowledge.

Address concerns and fears. Change can be difficult for some people, and it is important that organizations address concerns that employees may have about digital transformation. This may include providing additional training and support, or simply listening to employees’ concerns and addressing them in a meaningful way.

Embrace diversity and inclusion Companies should also strive to ensure that their digital transformation efforts are inclusive and responsive to the needs of all employees, including those from diverse backgrounds. This may include considering the accessibility of new technologies and systems and providing support to employees who need them.

Impact on communities and society. Businesses should also consider the impact of digital transformation on communities and society at large. This means using technology responsibly, and considering the ethical implications of your actions. For example, businesses may need to consider how the use of artificial intelligence (AI) and automation will affect employment and the job market, or how data practices will affect privacy and security.

Role of leadership. The role of leadership is another important aspect of the human touch in digital transformation. Effective leaders are aware of the significance of fostering a culture that welcomes and supports change. They empower their staff to take chances and try new things in an environment that supports experimentation, learning, and collaboration. Employees can more easily adopt new technologies – thanks to this, it also promotes loyalty, engagement, and trust.

By considering the human element in digital transformation, companies can create a more positive and productive work environment and ensure the success of their digital transformation efforts. 

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