FundamentalVR expands executive team with 4 female MedTech leaders

FundamentalVR, a global leader in immersive medical technology, has expanded its executive team with the addition of four MedTech leaders. Bringing a wealth of experiences to their roles, Erin Kullgren, Michelle Halsne, Maayan Wenderow and Dottie Barrett join the company as VPs of Growth, Sales, Marketing, and Strategic Data Commercialization respectively.

The strategic investment hires follow an extensive period of growth for the company fueled by a $20 million Series B investment round announced in August 2022.

While immersive medical technology is often male-dominated, FundamentalVR owes much of its success and development to female leaders including its CTO Vicky Smalley. The addition of the four new executives now means 55% of FundamentalVR’s leadership is comprised of women.

Based in FundamentalVR’s US office locations, the four additional team members will help fuel the platform and the company’s continued expansion.

Erin Kullgren, VP of growth
Erin Kullgren, Vice President of Growth is responsible for working with individual clients to integrate the Fundamental Surgery simulation platform into their organizations. She is an experienced global training and education leader, who has deployed cross-functional collaborations to create and execute training programs across the medical device and healthcare industries.

Prior to joining FundamentalVR, Erin was Director, Global Medical Education at Endologix, where she led the development and integration of the first Virtual Reality (VR) procedural training program for Endovascular Aortic Repair (EVAR) for use in both internal and external training curricula. A pioneer of creative and innovative medical education programs, Erin brings both life science and medical institutional experience to her role at FundamentalVR having held senior positions at Endologix, Abbott and St Jude Medical.

Michelle Halsne, VP of sales
Michelle Halsne joins FundamentalVR as Vice President of Sales where she is tasked with expanding the company’s growing client list. Michelle has extensive experience developing successful go-to-market plans in MedTech and medical device companies with a proven track record of accelerating the adoption of paradigm-shifting technologies in the US market. Prior to joining FundamentalVR, Michelle led sales efforts of innovative companies including 3D Systems and Proximie.

Maayan Wenderow, VP of marketing
Leading marketing strategy and execution at FundamentalVR is Maayan Wenderow, who joins the company as Vice President of Marketing. Maayan is an accomplished marketeer with a proven track record in launching medical products. Previously she held senior positions at leading Medical Equipment Manufacturing Baxter International where she served as Associate Director of Marketing, and at Cheetah Medical where she was Director of Marketing.

Dottie Barrett, VP of strategic data commercialization
As VP of Strategic Data Commercialization for FundamentalVR, Dottie Barrett will be focused on enhancing the adoption and extending the value of FundamentalVR products through the use of data, AI, and platforms. An immersive and digital health innovation strategist, Dottie has more than 20 years of experience in the medical sector working within life science and healthcare companies. She has held leadership roles with companies including Insulet, UnitedHealth Group, and Abbott Laboratories.

“We are excited to welcome four amazing women to the FundamentalVR team and looking forward to their contribution as we continue to expand in North America and Asia,” said Richard Vincent, co-founder, and CEO of FundamentalVR. “Throughout 2022, we have continued to invest in our platform to transform how surgical skills are acquired in a scalable, low cost and multiuser environment. Erin, Michelle, Maayan and Dottie will be integral in helping FundamentalVR reach and better serve new customers to further that vision.”

“2022 has been a stellar year for the company that has seen us secure additional funding, expanded our partnerships, and now adding additional top talent to the strong team,” continued Vincent. “The pace of innovation within immersive technologies is having a noticeable impact on the way medical education is advancing. It is helping bring new procedures and techniques to market and are looking forward to what 2023 will bring.” Medical Product Outsourcing