Mission. Genuine plans to be one of India’s most innovative and fastest growing medical device companies by 2020 and to have a complete inhouse marketing and assembling unit for pan India distribution by the time. The company plans to have an elaborate marketing presence with strong after-sales provisions so that manufactured and sold medical equipment can be serviced at the lowest prices. It has been observed that some companies revolve their strategy by selling products at low cost but when it comes to servicing they charge exorbitant prices, Genuine Medica Pvt. Ltd. would not like to be one of them. We will not only be marketing the equipment at the lowest cost possible but also would like to keep the servicing at the minimal.
We plan to have dedicated product specialist teams across the country and an inhouse R&D and training facility. The company plans to roll out an extensive range of innovative medical devices catering to a wide variety of medical applications. Genuine has projected the setting up of dedicated marketing unit at its premises and start marketing units located strategically across India. Upgrading the existing facility in various parts of country to doubling its size shall precede this and multiplying its marketing output many folds.
Quality policy. Genuine is committed to manufacturing, marketing, and selling quality assured and technically advanced medical devices. The company holds the patient and users’ welfare as paramount and will continuously endeavor to focus on patient safety and surgeon’s comfort.
We are determined to make a valuable contribution toward healthcare through our professional expertise, technical resources, and innovative technology.
The company has been awarded ISO 9001:2008 and CE certificate recently which enables the company to participate in international tenders and also be eligible to provide its products to the Indian Government sponsored mission to sub-Sahara countries which has recently been developed as a huge market for Indian medical equipment.