To attract more medical tourists to Kerala, CII is organising the seventh edition of Kerala Health Tourism (KHT 2019) on July 3 and 4 in Kochi.
The summit will deliberate on the theme “Kerala an emerging global hotspot for medical value traveller”.
Delegates from nine countries – Bangladesh, Oman, Africa, Jeddah, Cambodia, Iraq, Maldives, Yemen, Uzbekistan – will participate in the summit.
Quoting a recent study, the organisers said India has nearly 18 per cent of the global medical tourism market. The country’s medical tourism industry is estimated to be worth $9 billion, and could account for 20 per cent of the global market by 2020. NITI Aayog identified it as a major source of foreign exchange earnings for India.
Although Kerala is the leading State in India for tourism, tourists travelling to the State for medical needs isminimal. A rare combination of advanced facilities, skilled doctors, and low cost of treatment are the advantages Kerala possesses but unfortunately the State is not able to attract the medical tourists to the fullest of its potential. – Business Line