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Reforming the Diagnostics Market in 2018

The truly consistent attribute of the healthcare industry is change. It can be in the form of facilities, technology, medication, or quality of services. Innovation has driven progress since the industry’s inception, and the diagnostics market is no exception; witnessing several key reformations in 2017. As a front-runner in India’s private diagnostics sector, we at Metropolis Healthcare view the enhancement of healthcare as our primary objective, with the private sector leading in R&D and public-sector subsidizing costs.

Metropolis Healthcare’s key goals for 2018 are to improve its relationship with patients, expand its coverage to untapped markets through acquisitions, and use only the most advanced diagnostic technologies to enhance the accuracy of test results. As part of our company’s mission to reach out to individuals who are unable to afford basic tests, we plan to conduct a substantial number of health camps in the coming months. Here are some of the ways through which we plan to achieve these objectives.

Accessibility

The demand for easily accessible diagnostics is always on the rise. The pathology sector will expand and become more accessible to its existing as well as potential customers by bridging the gap between service providers and patients. The industry will also improve customer satisfaction with facilities like sample collection, delivery of reports, etc. Quality control and cost control measures will become more effective, gaining further significance in the market.

Technology

2018 will see an increase in the use of technology for diagnosis, tracking vital medical complications, and monitoring patients. Advances in medical technology will benefit the pathology industry as a whole thereby improving accuracy and lowering the turnaround time of test results. The recent proliferation of smartphones, apps, and the Internet, will cause a substantial increase in online bookings for health check-ups and tests as well as obtaining reports.

Quick Diagnostics

Increasing customer awareness about health issues has compelled diagnostic centers to club common tests. Providing a single sample for multiple tests, as opposed to several samples for the same number of tests has significantly reduced turnaround time, providing all the results in a single, consolidated report. Such plans have benefitted customers and help detect a variety of medical issues at an early stage.

Affordability

Serving Tier IV regions continues to remain Metropolis Healthcare’s utmost priority. 2018 will witness several blood camps for lower income households. It is part of our initiative to provide basic healthcare services to the needy by diagnosing common ailments within the population. The company also seeks to increase collection centers across the country by collaborating with healthcare institutions. This will expand our all-India coverage and accessibility to customers.

Digitized Care

Healthcare is a sector where accessibility and affordability are of critical importance; and the digital age has done much to alleviate the barriers to both. The advent of personal computing and smartphones accelerated the pace of innovation with websites, apps, and mobile solutions being made available for various healthcare problems. Healthcare will no longer be limited merely to visiting hospitals when faced with medical issues. Warnings of lethal conditions can be given in advance, and efforts will be put into developing strategies to enhance the patients’ experience.

Overall, we are optimistic about the future of Indian healthcare, and diagnostics in particular. Much work needs to be done with regard to affordability and accessibility, but as a whole, the industry is headed in the right direction. 2018 will be yet another year of innovation, change, and reform.

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