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Thyrocare unveils new brand identity

Thyrocare, one of the leading healthcare service providers in the diagnostic segment, today unveiled its new brand identity that reflects the dramatic transformation of the company over the last 25 years. The new logo, with its bold look and feel, reflects the dynamic potential of Thyrocare as it redefines its strategy in a post-Covid scenario while reiterating its heritage of trust. The new tagline “Tests you can trust” captures the essence of Thyrocare’s philosophy of high quality, reliable testing.

Rahul Guha, Managing Director and CEO, Thyrocare Technologies Ltd. said, “The diagnostics business has transformed dramatically over the past few years and Thyrocare has also evolved to stay ahead. From its small beginnings in 1996 for thyroid testing, Thyrocare has come a long way with 700+ pathology services. The new brand identity marks the emergence of a renewed Thyrocare and communicates our commitment to a journey of transformation while reiterating the brand’s unique value proposition for customers. The new logo also reflects the strength that Thyrocare contributes to the API group and its brands including PharmEasy.”

The new logo represents Thyrocare’s vision and strategy in a bold new format. The contemporary and modern look and feel of the logo highlights the connect to pathology and diagnostic services through the blood drop and microscope that are integral to the logo design. The colour palette of the brand remains the same but with a more emphatic look and feel, reminding the customer of Thyrocare’s heritage of trust. The tag line “Tests you can trust” captures Thyrocare’s philosophy of high quality, reliable testing for all.

Thyrocare was founded in 1996 with a focus on thyroid testing and to provide quality reports to the patients’ at the most competitive rates using the Nobel Prize winning technology RIA. Its journey of over two and a half decades has seen industry-first initiatives such as Asia’s first and World’s longest Total Lab Automation in 2011, India’s first Pre-Analytical Sorter- HCTS 2000 m.u.t, India’s first automated samples sorter, Integrity Analyzer and Archiving through Siemens Track Automation, which made Thyrocare India’s first completely automated laboratory. Other milestones include web-server based reporting of laboratory testing to the network, introduction of Unique Barcoding System and launch of Aptio – world’s largest 93.5m automation track from Siemens with Laboratory Automation System in 2014.
MB Bureau

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