Volk Optical Strengthens Investment in India with Appointment of Sunil Bharti as General Manager

Volk Optical has appointed Sunil Bharti to the role of General Manger, India. The move comes as the Indian market is expanding, with vision health becoming a key focus to meet the needs of its population. In his new role, Bharti will lead Volk’s current sales and marketing organization in India and will be responsible for establishing and implementing the strategy for continued growth in the region. Bharti will work closely with doctors and healthcare institutions to understand the Indian market’s unmet needs and provide the best solutions from Volk’s portfolio of diagnostic and therapeutic lenses, surgical instruments, and ophthalmic imaging devices. Bharti will continue to develop Volk’s Indian distributor network, provide training for new and existing customers, and increase the company’s presence and services in India.

“Sunil’s appointment is an important step as Volk supports the growth of vision care in India,” explains Volk President, Dr. Jyoti Gupta. “According to the India Vision Institute, India has one of the largest populations of individuals with preventable blindness in the world. This is due primarily to a shortage of vision care specialists and difficulty in accessing care in rural areas. Where such a disparity exists, products that speed exam and treatment time, and technologies that enable telemedicine are critical. Sunil and his team will play a key role in supporting doctors and healthcare workers with access to the best technology, solutions, and training.”

Bharti brings over 20 years of medical device and life sciences experience in the Indian market to Volk. He was most recently Deputy General Manager of Sales for Perkin Elmer Genomics-India, a role that encompassed sales strategy and sales team leadership for the company’s diagnostic products line. Prior to that he progressed through increasingly senior roles at Johnson & Johnson India after it acquired Synthes Medical, where Bharti was Head of Sales at the time of acquisition. Bharti earned his Bachelor of Pharmacy degree from Mumbai University and completed his studies with an MBA from Narsee Monjee Institute of Management. – Medical Buyer Bureau