Global DTC laboratory testing market to reach USD 7.92B

The global DTC laboratory testing market is projected to reach $7.92 billion by 2030, at a CAGR of 10.9% from 2023 to 2030.

This market is driven by the increased consumer awareness regarding personal health management. Consumers can order a DTC lab test directly without consulting their healthcare provider and get results, allowing them to monitor & manage their health & wellness.

Furthermore, the growing adoption of telehealth, the rising popularity of DTC laboratory testing in emerging economies, and the increasing penetration of DTC pharmacogenomic testing provide a significant growth opportunity for this market.

However, sample integrity and interference issues, regulatory concerns, the lack of reimbursements, and the lack of extensive test portfolios compared to conventional laboratory testing may restrain the growth of this market. Additionally, the concerns regarding the security and privacy of genomic data, misinterpretation of test results, and the lack of professional medical counseling pose a major challenge for the players operating in this market.

Based on application, in 2023, the genetic testing segment is expected to account for the largest share of the DTC laboratory testing market. The genetic testing segment is further segmented into ancestry/genealogy, disease risk assessment, carrier status, and other genetic tests.

In 2023, the ancestry/genealogy segment is expected to account for the largest share of the global direct-to-consumer genetic testing market. Factors such as increased consumer interest & curiosity regarding ancestry, technological advancements to make genetic testing accessible, strong advertising & marketing by the companies, high racial diversity and interracial mix in some countries, and the advantages such as convenience & accessibility are driving the growth of this segment.

Based on sample type, in 2023, the blood segment is expected to account for the largest share of the DTC laboratory testing market. The large market share of this segment is attributed to the demand for tests that require blood samples and the advantages of blood samples in obtaining reliable results in a wide range of test portfolios.

An in-depth analysis of the geographical scenario of the global DTC laboratory testing market provides detailed qualitative and quantitative insights for the five major geographies (North America, Europe, Asia-Pacific, the Middle East & Africa, and Latin America) along with the coverage of major countries in each region.

In 2023, North America is expected to account for the largest share of the global DTC laboratory testing market, followed by Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Asia-Pacific is expected to be the fastest-growing region of the global DTC laboratory testing market. GlobeNewswire