To celebrate the fearlessness and courage of cancer survivors and patients, Institute of Cancer Care at Max Hospitals – Vaishali and Patparganj, organized a carnival at Sun Valley International School, Sector 1, Vaishali. The carnival, which saw a participation of over 1500 people, was aligned under the concept of Nidarr Hamesha – a Max Healthcare campaign which offers support and compassion to patients and families who are battling with cancer. In order to spread a motivating message for cancer patients and survivors against cancer, the famous Asmita Theater Group presented two nukkad naataks (skits) on cancer awareness and busted some common myths on the deadly disease through their engaging act. The carnival had over 6 gaming booths and hosted over 30 food stalls across different cuisines, most of which were organized by cancer survivors. Moreover, there were live performances by The Suryansh Project and Djembre Drum Circle – both bands had set the mood alive by playing motivational and upbeat Bollywood music. The last and most inspirational set was the ramp walk, which was organized and executed completely by cancer survivors at the institute.
The idea behind organizing the carnival was to bring together the doctors, cancer patients, survivors, and their respective family members, so that they get a platform to share their stories, experience and knowledge which provides emotional support to the patients and their families. With India having an estimated population of approximately 2.25 million living with cancer, it is imperative for healthcare institutes to create awareness amongst the masses on causes and possible treatment options for the disease. Every year, over 1,157,294 new cancer patients are registered and 784,821 deaths reported due to the disease. Cancer is the second biggest killer in India, with 8.3 percent of all deaths in 2016 occurring because of it. This is double the contribution of cancer deaths in 1990, found a new study published in The Lancet. In this gap of 26 years, there has been a 112.8 percent increase in deaths due to cancer.
Speaking about the idea behind the initiative, Dr Gaurav Aggarwal, Unit Head, Max Hospital, Vaishali, said, “We have observed that an integrative approach to treatment – which covers not just the medical procedures but also comprehensive care measures like attention to recreational activities, nutrition, wellness therapies like yoga and meditation, counselling and sharing quality time with other patients have been very effective in healing. We strongly believe that such initiatives have a strong impact on diffusing the psychosis around Cancer.”
Highlighting the importance of raising awareness on cancer, by Dr. Harit Chaturvedi, Chairman, Max Institute of Cancer Care, said, “Each cancer is unique, with different signs and symptoms, different risk factors, and different prevention strategies. While there is an alarming increase in cancer incidences, there is still a strong stigma in our society around the subject. The attitude towards cancer in our society has made cancer patients invisible, preventing open discussion and creating a vicious cycle of fear and misinformation for the masses. This is what is hindering attempts to raise awareness about avoidable cancer risks and the importance of early detection. Also, most of the cases in our country are diagnosed very late.”
Over the past years, Max Super Specialty Hospitals – Vaishali and Patparganj have been actively working toward ensuring international standard healthcare facilities in different regions. The healthcare player has held numerous awareness camps, health-camps and OPDs for the residents across North India. – Medical Buyer Bureau