Bluestar Alliance and HoMedics Sign USD 165 Million Brookstone License Agreement

Bluestar Alliance LLC and HoMedics, a Michigan based manufacturer of personal health, wellness and relaxation products, announce the signing of a USD 165 million, five-year license agreement under the Brookstone brand.   The license covers a range of massage, massage chair, home environment and other select product categories. “We are thrilled to have HoMedics as a cornerstone Brookstone licensee.  Our mutual objective is to capitalize and expand upon Brookstone’s brand legacy in rest, relaxation and wellness,” noted Bluestar Alliance CEO Joey Gabbay. “HoMedics has the superior product development capabilities and the strong retail relationships necessary to fully realize the Brookstone brand’s potential.” “Brookstone is an iconic American brand with tremendous positive consumer awareness,” said Alon Kaufman, CEO of HoMedics. “We are very excited about how the Brookstone brand can further enhance our leadership position in personal health, wellness and relaxation products by offering compelling quality products synonymous with the Brookstone brand.”

The Brookstone brand and intellectual property were acquired by Bluestar Alliance in October 2018 and the brand is being licensed to a host of best-in-class licensees.  “The addition of HoMedics to our growing roster of quality licensees is a testimony to the enthusiasm for the Brookstone brand by both manufacturers and strategic retailers alike,” said Bluestar Alliance COO, Ralph Gindi.  “Moreover, there will be additional announcements of strategic partnerships over the coming weeks.” HoMedics plans to introduce its first collection of Brookstone licensed products at the International Home + Housewares Show in Chicago in March 2019.  Products are to be selectively distributed through the retail, e-commerce and hospitality industries across the United States, Canada and Latin America. – Medical Buyer Bureau