Taking inspiration from Umbrella, Metropolis Healthcare announced the One Million Handshake movement to spread the world of Health by way of #UmbrellaHandshake, a unique way to pass on the message of health from one friend to another. This initiative is launched to seed the thought of protection of health throughout the life. The Umbrella Handshake movement is dedicated to creating awareness about health. To support this awareness campaign, Metropolis Healthcare is planning to donate Rs.2 per Handshake and is committing up to Rs.2 million towards the donation to be made to WE Foundation and also towards social welfare initiatives by Metropolis.
Metropolis will roll out this campaign through multiple channels including radio, social media and activations across colleges, corporate parks, stations, metro stations and more. RJ Nasha and Red FM will join the movement to spread the word and reach out to general public by interacting with them and emphasizing on the importance of health. Vijender Singh, chief executive officer, Metropolis Healthcare said, “We at Metropolis conceptualized and implemented the idea of ‘Health Umberalla’ to the masses by reaching out to people to partner with us and deliver the message of #MyHealthMyUmbrella cross to their family and friends by doing the #UmbrellaHandshake and urge them to pass it on further”.
Metropolis believes that every individual should always take care of his or her health by leading a healthy lifestyle which includes regular exercises, more physical activities, habit of eating healthy food and regular health check-ups. It’s time to join the movement by doing the #UmbrellaHandshake and say #MyHealthMyUmbrella.” Metropolis Healthcare Ltd is a global chain of pathology labs and diagnostic centers with over 100 labs and over 1500 health centers. – PharmaBiz