Miach Orthopedics names A Ishwar as VP of sales and marketing

Miach Orthopaedics, Inc., a company transforming the treatment of anterior cruciate ligament (ACL) tears from reconstruction to restoration with the Bridge-Enhanced ACL Restoration (BEAR®) Implant, today announced Arjun Ishwar has joined the company as vice president of sales and marketing.

Ishwar brings extensive experience in corporate strategic planning and execution, sales and marketing leadership, and commercialization combined with a technical background in tissue engineering and regenerative medicine. At Miach, he will lead commercialization efforts for the BEAR Implant, which was launched in the U.S. in fall 2021. To date, more than 500 patients have been treated with the BEAR Implant in both commercial and clinical use.

“Arjun is a proven leader in the medical device field and has a strong track record of developing and implementing business strategies for medical technologies that improve patients’ lives. Lending his expertise to the BEAR Implant is a natural fit,” said Patrick McBrayer, president and CEO, Miach Orthopaedics. “Our experience working together to drive adoption of tissue regeneration products will be invaluable as we continue the commercial rollout of the BEAR Implant in the U.S.”

Ishwar has held various commercial leadership roles within the medical device industry. Prior to joining Miach, he served as chief commercial officer of MY01. Previously, he spent nearly 10 years in roles of increasing responsibility at ACell, a regenerative medicine company focused on the reconstruction of acute injuries, where in his last position as senior director and general manager he was responsible for overseeing the commercial and pipeline strategies for the wound management portfolio – the company’s largest and strongest growing franchise – as well as surgical markets. Earlier in his career, he served in multiple sales and marketing roles for Integra Lifesciences focused within its trauma and burn reconstruction business. He earned his Bachelor and Master of Science degrees in biomedical engineering from Purdue University.

“My career has been focused on leading commercial teams bringing cutting edge medical technologies to patients, and I’m excited to further this passion at Miach,” Ishwar said. “The BEAR Implant helps patients restore the normal anatomy of their knee and has the potential to become the new standard of care in the treatment of ACL tears. I look forward to driving the strategy that makes this possible.” Business Wire