Roadmap 2018

Fighting Disease with Electronics mission has been developed to present Nihon Kohden to prospective supplier partners, employers, and investors. Nihon Kohden focused initially on distribution of new and innovative systems for use by pathologists in hospitals, laboratories, and medical institutions. After establishing a market presence with the products, we will expand offer other products related to further treating and managing complications of the disease.

Since from the year of establishment 2011, quality of Nihon Kohden products helped to gain a foothold in Indian market successfully.

All the players in IVD market have their own product technology or sharing their products with different companies. We will differentiate ourselves by adding value through our distribution strategy and channels, and our comprehensive product lines and programs that make working with us incredibly easy. We are uniquely positioned to gain market share in IVD segment due to our ability to create compelling marketing programs and the quality of product we market.

Prospects

• Strong clinical sales team: Effectively building a strong national clinical sales team capable of building strong relationships with clinical decision makers at the facility level.
• Strategies: Creating marketing strategies and tactics to position ourselves as leaders in providing clinical product solutions to help facilities manage the complications of disease.
• Gaining distribution relationships with a unique combination of top suppliers to build a comprehensive line of product solutions for managing the complications of the disease. We prepared an effective channel of distribution that will be indispensable to suppliers as a cost-effective way for them to proliferate in IVD market.

Mission: To Meet Customer Requirement

The demand of medical diagnostic devices is growing rapidly in India and we provide blood testing facilities with quality product solutions to help diagnose of various diseases.

New Product with High-end Technology

Nihon Kohden in known for its new and innovative products in both the divisions (medical and diagnostic equipment). Our company is planning to launch new fully automated hematology cell counters both 3 and 5 part by this year end. Nihon Kohden uses its own patented technology in its instruments, which makes it unique from other instruments.

Reduce TAT

More focus to improve the quality of products and to provide good comprehensive post-sales and services (training, software updates, maintenance, troubleshooting, and repairs) to the customers. Every customer is important for the company and to build a good and strong bond with the customer, started improving the skills of customer service team. Regular interaction with new and existing customers and quick response to the customer call for technical support and fastest supplies of consumables to the customer.