Strides Consumer forays into North India market

Strides Consumer has forayed into North Indian market with oral nicotine replacement therapy and topical analgesic segments. The company currently has strong presence in states like Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Kerala, West Bengal, Madhya Pradesh, Chhattisgarh, Odisha, and Assam.
The company plans to expand its presence in western region too. As part of the foray, the company has launched two products — Nixit, an oral nicotine replacement therapy (NRT) product, and Jointflex, a topical analgesic cream for joint care.