Unity Health Care Announces Organizational Rebrand and Partnerships

Unity Health Care (Unity), the largest network of community health centers in Washington, D.C., launched a new brand campaign to highlight its dedication to inclusion and innovation. Unity is also taking this opportunity to highlight partnerships with local teaching hospitals like Howard University Hospital. After the closure of important services like labor and delivery at local hospitals, Unity is collaborating with other institutions to fill the void, especially residents in wards 7 and 8. The new working partnerships bring together primary care and specialty services and academic medical centers to improve the health of Washington, D.C.’s underserved residents.

The campaign illustrates Unity’s dynamic approach to treat and care its medically underserved population through a comprehensive continuum of care and network of services offered by Unity and its affiliates. Unity will unveil its new logo and campaign along with details of its partnership with Howard University Hospital to provide specialty medical services at the new East of the River Health Center, which will be located at the Conway Center, a mixed-use development that includes low-cost housing and job training program developed by So Others Might Eat (SOME).

“This branding change is part of a larger transformation of our organization and aims to highlight our role in the future of health care,” said Vincent A. Keane, Unity’s President and CEO. “I hope the community is as excited as I am as we continue to strive for equitable health care access for our patients and become more accessible to the community we serve.”

As part of the new campaign, Unity has launched a series of broadcast, print, and transit advertising and community-based activities. It is fresh and bold to represent a new approach to care that is more patient focused. The campaign also includes a new logo and tagline: Healthier You. Healthier Communities. Unity’s rebrand highlights growth and change within the organization, which now serves more than 100,000 patients annually with more than 20 traditional and non-traditional healthcare sites.

Other investments in the community include electronic medical records, telemedicine visits with specialists, and on-site pharmacies. The new 37,000 square foot health center at Conway will boast 43 exam rooms and greatly expand medical services to residents.-Medical Buyer Bureau