Innovaccer announces acquisition of Cured

Innovaccer Inc. announced that it has acquired a 100% stake in Cured. This strategic move marks a significant milestone in Innovaccer’s commitment to revolutionize healthcare. With this transaction, Innovaccer will add over 20 health systems and digital health clients to the company’s current portfolio of over 95 customers.

The acquisition of Cured deepens Innovaccer’s commitment to delivering a market-leading Healthcare Experience Platform (HXP). Cured’s expertise in patient and member outreach, engagement, and growth strategy paired with Innovaccer’s CRM capabilities will accelerate innovations that improve not only the patient experience but also the outcomes.

“This acquisition perfectly complements our forward strategy, which revolves around three central pillars: Value, transitioning from fee-for-service to value-based care; Experience, moving from encounter-based care to experience-driven care; and Productivity, shifting from burnout to AI-driven productivity,” said Abhinav Shashank, cofounder and CEO of Innovaccer. “We disrupted VBC by building a healthcare-specific data platform and ultimately leading the market in value-based care. We enhanced productivity by launching the largest AI healthcare solution suite, Sara. We were looking for companies who could help us enhance our Experience pillar’s focus on improving patient experiences. Cured was the perfect fit, with a team that shares our passion and innovative mindset and a compelling approach to disrupt healthcare CRM.”

“There’s a natural synergy between our companies,” said Andrew Sawyer, CEO and cofounder of Cured. “With our library of over 80 curated, healthcare-specific journeys, and AI-enhanced propensity models, combined with Innovaccer’s Contact Center and industry-leading consumer data platform, we can really accelerate innovation to transform the patient experience—an area long overdue for improvement and lacking healthcare data and context by traditional CRMs and patient engagement solutions.”

Cured’s three cofounders—Andrew Sawyer, Ashmer Aslam, and Rohit Narayan—will assume leadership roles within Innovaccer and help drive the company’s healthcare CRM strategy.
MB Bureau